Lessons From Bessembinder
Professor Hendrik Bessembinder wrote Studies of ‘asymmetry’, a work which looked at global stock market returns between 1990 and 2018. This established that just 1.3% of stocks contributed all of the net gain when compared to the performance of US Treasury bills.
To visualise the article, I created a set of bespoke illustrations for the four key sections of the text. These not only added amusing personalities to the article but also encouraged the readers’ engagement. A muted colour palette was used to give an overall soft feel, enhanced by the rounded shapes I created as infographic elements. I was also closely involved in animating the characters to capture the spirit of the article for the company’s website and social media.
My role: Design, Illustration, Motion, Digital
