Charlie Miller
Charlie Miller is an award-winning hair salon group that creates an individual experience tailored to each of their customers, and leads the way at every level with consistent style, quality and creativity.
The concept behind the brand identity I created for the group was the fascinating journey of the evolution of hairstyles, exactly what Charlie Miller is all about: Constant Creativity, nothing changes… it only evolves. I shaped the new brand identity to reflect this ethos, creating a completely new logo and font based on my own handwriting to reflect an authentic modern twist and inject a uniqueness and personality that was perfect for the brand. Including a hint of gold gave the brand a premium modern appeal and a special touch of timeless credibility which is echoed throughout.
My role: Brand Identity, Design, Packaging, Digital
