F&C Investment Trust
Founded in 1868, F&C is the oldest investment trust in the world, providing a reliable foundation that succeeds in delivering steady, long-term capital growth and a healthy dividend income. The creative concept I chose used illustrations as visual metaphors to establish a connection and reinforcement between the visual identity and the investment company. A series of vector illustrations was created to represent investment growth and banking, capital raising and financial trading. The animated nature of this approach brought to life the key facts and information in an engaging way.
My role: Design, Illustration, Advertising, Print, Motion
