F&C Investment Trust
Founded in 1868, F&C is the oldest investment trust in the world, providing a reliable foundation that succeeds in delivering steady, long-term capital growth and a healthy dividend income. My creative concept used illustrations as metaphors for the investment company. A series of bespoke vector illustrations was created to represent investment growth, capital raising and financial trading. The animated nature of this approach was an engaging way to bring the key facts to life in an engaging way.
My role: Design, Illustration, Advertising, Print, Motion
