Martin Currie
Martin Currie is a globally active equity specialist, one of the world’s leading asset managers. They build concentrated, best-idea portfolios that create conviction in fast-changing markets. With stewardship at their heart of their business, they employ long-term, original thinking to deliver sustainable investment returns.
My mission was to create an evolving brand that accentuated Martin Currie’s heritage and their future in facilitating a confident market entry for clients. I have designed a new logo with the letters ‘MC’ as a key mark, drawing inspiration from and highlighting their three brand pillars: Craft, Culture and Confidence. The dynamism and uniqueness of the abstract patterns unify the brand identity and create a foundation for an overall brand presence. This flexible visual system allows diverse layouts, ensuring a cohesive look and feel across many printed and digital formats.
My role: Brand Identity, Design, Digital
