Renaissance
Baillie Gifford recently hosted their Client Conference at Gleneagles in September 2024, where there was a Renaissance theme. The conference highlighted the power of Artificial Intelligence in the new world, and how Baillie Gifford have updated and refined their strategy to meet the evolving needs of people, clients and society.
Following the theme of Artificial Intelligence, I started to incorporate AI into the design process to create stunning images and videos. It’s all about championing original thinking and it’s all about delivering the next new thing. As such playful elements were created to add personality - inspired by ‘Imagination is everything’ was defined to each key visual that would be used across all the conference communication.
My role: Design, Motion, Digital
