Renaissance
Baillie Gifford recently held its triennial Client Conference at the Gleneagles Hotel, Scotland — a celebration of renewal and forward thinking brought to life through a Renaissance-inspired theme. The event delved into the transformative power of Artificial Intelligence in shaping the modern world and explored how the firm continues to evolve its long-term investment approach to meet the changing needs of people and society.
Drawing on the theme of rebirth and discovery, I positioned the design as a dialogue between human creativity and digital intelligence — merging handcrafted collages and textures with the precision and efficiency of AI tools. This fusion of authenticity between human craftsmanship and machine intelligence captured the conference’s essence; championing originality and redefining what’s possible.
As the concept revolved around the idea of ‘Imagination Meets AI’, this became the guiding thread across all visuals and communications where playful, thought-provoking elements were crafted to spark curiosity and express personality.
My role: Design, Print, Motion, Digital
